Sandstone’s New Logo
Sandstone Therapy now has a logo!
Thanks to Dr. Doran for setting us up with Elizabeth Platt of Bearfoot Digital Art. She did an amazing job taking what we were envisioning as our Logo and creating something special for us.
When we came up with the name Sandstone Therapy, honoring Nevada’s State mineral, we immediately started thinking about the sandstone arches in the Valley of Fire State Park outside of Overton, Nevada. This is one of the most beautiful areas in the world with geological formations created by the Aztec Sandstone that runs throughout Arizona, California, and Nevada. The image of an arch is what we wanted for our logo. We imagined people crossing the arches to reach previously inaccessible areas they had never seen before. We thought of the layers of earth and sediment creating hypnotic patterns in the sandstone and how these layers were built by generations of growth and movement. We also thought of about sandstone being strong enough to survive millennia while still being fragile and vulnerable to outside changes.
We discussed this with our designer and what came back was perfect for us. The logo shows an arch over the name “Sandstone” in a font that reminds of long-lost shamanistic cultures. The arch links the gap between the beginning of the word and the end, much like the way therapists will link client’s beginnings to where they end up in therapy. The arch suggests a path, a way of reaching the other side, guided by Sandstone below. The colors are those found in the Valley of Fire, eliciting fire, sunlight, and the earth’s most ancient parts; colors that bring joy, excitement, and inspire change and action. The arch is reflected in the hot desert sand, creating a mirage that almost looks like it is formed in water. In the reflection, we see the word “Therapy” in waving cursive, reminding us that sometimes what we see is not always truth and why we need support from others who are trained in helping guide us. The shape this creates, a mirrored half-circle, further emphasizes the sense of motion and completion by reminding that if you follow a path with an expert guide, you can find your way regardless of where you start.
As you can see, we are extremely proud of this logo and have already posted it on just about everything, including the front door. So, if you happen to see this image around town, take a snapshot of it and let us know our name is getting out there! Drum roll please…
Sandstone Therapy 
love the logo. It is amazing the way you all think and what help you can give. All of your wonderful expertise is mirrored in your logo.
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